Market intelligence for ELT

New launches in the Market Report series to support UK ELT schools

The British Council and English UK held a launch event for three English Language Market Reports: China, Italy and Turkey on Wednesday 19 September at The Royal Society.

At the event, authors of each report shared their findings and responded in a Q&A session about each of these key ELT markets.

The reports are part of a new series of comprehensive market studies to be produced by the British Council and English UK. They aim to provide support for UK ELT institutions in recruiting students from overseas markets. They focus on key markets that are vital for the work of accredited ELT institutions.

There is a need for ELT-specific market information and it is hoped that these reports will help British Council accredited institutions to gain insights into how the education market works in the target countries. The reports will assist institutions in building closer connections with and promote their products to potential students and their influencers, overseas partners, study abroad agents and other stakeholders.

At the launch event there was an opportunity to hear the authors summarise and discuss their findings and conclusions.
Participants also received hard copies of the reports, which will be available in the ‘English in the UK’ section of our English Agenda website.

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